Three instruments, built over a weekend.

Measures how twelve Indian jewellery brands advertise — where each competes, how it discounts, how hard it spends, and which faces it hires.

Measures how often a brand is named when shoppers ask ChatGPT and Gemini what to buy — its share of answers, the structural gap between the two assistants, and a prioritised plan to close it.

Scores the catchment of every outlet of two rival chains from open population and wealth data, and identifies the locations where one chain's proven, high-footfall stores sit with no competitor nearby.